Let me say before I begin that this blog is specifically designed for the S100 format, however hopefully some of the tips I provide will be useful in any pitch. These tips are based on my experience in seeing over 150 entrepreneurs pitch to the S100 and my perception on how they are received by the club members. Reflecting on my time in analysing pitches, one quality comes through above all others…simplicity.
Most of our investors and entrepreneurs are aware of the governments SEIS (Seed Enterprise Investment Scheme) and EIS (Enterprise Investment Scheme), which has helped to stimulate investment in UK start-ups. As part of the process, companies need to submit an application to HMRC outlining the nature of the company and business plan to qualify for advanced assurance as part of the scheme.
I have had the pleasure of working with the University of Surrey’s Angel investment club for over 4 years. When I first arrived, I was impressed with the polished process that had been developed to link start-ups to investors. It was something the team had been delivering with great results for over 7 years, making its collaboration with the University, SETsquared, Southwest Angels and entrepreneurs truly unique and innovative.
For the past three years I have had the pleasure of helping the Surrey 100 investment club to run their bi-monthly events. For those Angel investors or fund-seeking startups that haven't heard of the S100 Club, you really should look it up, as it is one of the top investor clubs in the country.
Most investor readiness or Bootcamp programs contain a section on the Elevator Pitch. How do you attract the attention of your ideal investor if you managed to find yourself in an elevator (or lift in England) with them? Personally this scenario has never occurred- however on separate occasions I have shared lifts with a couple of random celebrities (Jimmy Fallon and Steven King) and can honestly say that I was neither witty nor creepy enough to garner either’s attention. Thus it begs the question: